DTC Act of 2025

This bill says that TV and other consumer ads for certain prescription drugs must show the wholesale price for a 30-day supply. This rule applies to drugs covered by Medicare or Medicaid that already have to include health risk information in their ads, but it does not apply if the drug costs less than $35 for a one-month supply. The ads can also note that what a person actually pays might be different depending on their insurance. Companies that break this rule can be fined up to $100,000 for each violation.

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