AMERICA Act

This bill targets very large digital advertising companies and limits what parts of the online advertising business they can own. Companies making more than $20 billion a year in digital ad revenue would not be allowed to own more than one type of service in the digital ad marketplace — for example, they couldn't run both an ad exchange and software that helps websites sell ad space. Companies making more than $5 billion a year that act as middlemen for buyers or sellers of digital ads would be required to put their customers' interests first and follow rules about being transparent and protecting privacy. The Department of Justice, state attorneys general, and private individuals could all take legal action to enforce these rules.

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